中英双语 | 三亚引领海南旅游新纪元

 Sanya Ushers in New Era of Tourism with More Discoveries, More Experiences and More Possibilities

三亚引领海南旅游新纪元

China.Org--As the 2021 Boao Forum for Asia (BFA) kicked off its 20th anniversary edition“A World in Change” on April 18, Hainan Island, where Boao is situated, has become a shining showcase for the future of Asia in the post-pandemic era. Hainan Island has attracted billions of dollars in investment since the commencement of the Overall Plan for the Construction of the Hainan Free Trade Port (Hainan FTP Plan) in June 2020. At the same time, Sanya, the popular resort city located on the southern tip of Hainan Island, is emerging as the hottest international tourism destination of 2021 with boundless new opportunities for work, travel and play.

中国网讯 主题为“世界大变局”的第20届博鳌亚洲论坛年会4月18日在海南开幕，预示着后疫情时代亚洲地区光明的发展未来。自2020年6月《海南自由贸易港建设总体方案》发布以来，海南已经累计吸引数十亿美元的投资。与此同时，三亚，这个坐落在海南岛最南端的热带旅游城市，正在成为2021年炙手可热的国际旅游目的地，这里有着大量的工作机会和无数种游玩体验。

Combining the ancient charm of Hainan’s Li and Miao ethnic culture with crystal-clear waters, an abundance of coconut plantations, awe-inspiring sunsets and a never-ending array of diverse activities, Sanya is brimming with ways to stir the heart and awaken the senses. As Hainan enters a key stage of the construction of the Hainan FTP, Sanya is poised to become the island’s main drawcard with a boom of investment into the tourism, modern services and high-tech sectors. The Sanya Tourism Promotion Board is supporting this transformation by evolving Sanya’s tourism offering and innovating the region’s travel-related enterprises to capture visitors in the post-pandemic era.

迷人的黎苗风情、湛蓝的海水、摇曳的椰树、壮美的日落，以及数不清的各式各样似乎永不停息的派对，三亚令人心波荡漾。随着海南进入自贸港建设的关键时期，三亚做为岛上南部重镇，将会是旅游业、现代服务业和高新技术产业的投资热土。在后疫情时代，三亚市旅游推广局将加快推动旅游业转型升级。

The Sanya Tourism Promotion Board was created in 2020 as a market-oriented operation organization focused on fostering government-enterprise partnerships, mobilizing Sanya’s abundance of resources in the cultural and tourism industries, and exploring new opportunities to build Sanya’s destination branding. The inception of the board is also a bold attempt to explore pioneering experiences to support the reform of the national tourism system against the background of the New Hainan.

成立于2020年的三亚市旅游推广局，是一间专注于政企联动，旨在充分开发三亚文旅产业资源，探索三亚全新旅业发展机会、打造三亚旅游地标品牌的市场主导型组织。三亚市旅游推广局的建立是支持国家旅游产业

Over the past year, Hainan Island has introduced a number of policies and systems to accelerate the island’s development, including the reduction of company registration timeframes to one day, the introduction of tax reductions and exemptions to create a more business-friendly environment, and the continued optimization of the tax-free operation and management system for outlying islands. Already regarded as one ofChina’s most popular domestic tourist hotspots, the new Hainan FTP has reinvigorated Sanya’s travel industry. With China looking to the new Hainan as an investment hub, the“New Sanya” will be a springboard for international business and travel in the region.

过去几年里，海南相继出台了一系列的制度政策来加速岛内经济发展，包括缩短企业注册时间、税收减免、营商环境优化等。海南自贸港的建设，无疑给本就是国内旅游大热的三亚旅业又增添了强劲的发展动力。另一方面，随着“投资海南”的探索深入，三亚势必会吸引更多国际资本的关注。

More than 106 key projects linked to the Hainan FTP have been inked in the past month, alongside the additional 741 projects signed previously. As a major investment magnet, these projects will inject an additional US$10 billion worth of development into Hainan Island and provide more convenient conditions and broader market opportunities to accelerate Sanya’s tourism development. In anticipation of an uptick in travel, leading tourism giants have set their sights on Sanya, with the likes of Caesars Tourism establishing its corporate headquarters in the area.

上个月，海南自贸港签约106个重点项目，加上之前已经签署的741个项目，总共将为海南注入100亿美元的投资，并带来更便捷的经营条件和更广阔的发展机遇。海南正在成为一块吸引投资的“磁石”，三亚的旅业也将因此获益，其前景被广为看好，国内头部旅业企业纷纷加紧布局，例如凯撒旅业就将总部落在了三亚。

Meanwhile, PADI, the world’s largest professional association of diving instructors, has also signed an agreement with Sanya Yazhou Bay Science and Technology City to open a dive training base and promote the development of Hainan Island’s dive training and tourism industries. With crystal-clear oceans teeming with marine life, Sanya will serve as a base for PADI to expand its operations in the region, as well as across China.

与此同时，世界最大的职业潜水员培训组织、专业潜水教练协会“PADI”同三亚崖州湾科教城签署了合作协议，PADI将在崖州湾开设专门的潜水训练基地，以此推动海南潜水培训和旅游行业的发展。三亚澄澈碧蓝的海水、丰富多样的海洋生物将成为PADI在全海南、甚至全国扩展潜水业务的新起点。

Leveraging the surge in investment and partnership, the Sanya Tourism Promotion Board is dedicated to cultivating new destinations and modes of tourism that showcase the city’s vast diversity and resources. Its latest“Wonderland Sanya” campaign is targeted at young travelers and invites them to explore the new Sanya’s unique and vibrant possibilities across five angles of food, travel photography, culture, outdoor activities and luxury hospitality. As borders gradually reopen in 2021 and beyond, the board will continue to enhance the popularity of Sanya and Hainan Island as a global player in business and leisure travel.

三亚旅游推广局旨在三亚丰富广泛的旅游资源基础上、开发全新旅游目的地、全力营造全新旅游模式，吸引游客、尤其是年轻群体，从美食、留影、当地文化、户外活动和精品酒店度假等五个维度浸入三亚独特而充满活力的旅游体验。在疫情影响不断降低的情况下，三亚市旅游推广局将不断提升三亚以及海南在全球商旅市场的竞争力。