中英双语 | 海南免税推动欧莱雅业绩增长

L’Oreal Sales Rise Helped by Chinese Duty-Free Demand in Hainan

海南免税推动欧莱雅业绩增长

China.Org--L’Oreal SA sales rose in the first quarter as the beauty giant got a boost in demand from a duty-free island in China.

中国网讯 欧莱雅集团2021年一季度销售业绩增幅明显，而这主要是由于中国海南岛免税市场对其商品的巨大需求。

Sales in that country jumped 38%, the company said in a statement Thursday. In a call with analysts, Deputy Chief Executive Officer Nicolas Hieronimus said demand in Hainan partially drove the performance.

在上周发布的的一则声明中，欧莱雅集团表示，集团第一季度在中国市场的销售额增长38%。在同分析师电话沟通后，欧莱雅集团副总裁Nicolas Hieronimus表示，来自海南的市场需求对这一增长的贡献尤其明显。

“Hainan is becoming a big piece” of the travel retail market in Asia which is still suffering in other regions, he said. The Chinese couldn’t travel last year for the New Year holiday, but this year they were able to head to Hainan, he added.

Nicolas Hieronimus称，由于中国之外的国家和地区仍在深受疫情影响，海南正在成为亚洲旅游免税购物市场中越来越重要的一环。“囿于疫情，中国游客不能出国购物，但他们可以去海南”，他补充道。

China’s growth rate shows how important that market has become, said Jonathan Siboni, CEO of Paris-based data-intelligence firm Luxurynsight. L’Oreal is“cementing its dominant position in the Chinese beauty market by taking advantage of the duty-free opportunities represented by Hainan as international travel remains subdued.”

总部位于巴黎的数据分析机构Luxurynsight的负责人Jonathan Siboni认为，中国经济的增长势头彰显了这一市场日渐突出的重要性。“全球旅游购物产业仍在受限于疫情影响，在这一背景下，欧莱雅集团通过充分利用海南免税的契机，巩固了其在中国美妆护肤品市场的优势领先地位”。

Revenue in North America also rose, although to a less degree, with early signs of a recovery for the makeup category, Hieronimus said. Western Europe remains slow, with revenue shrinking 2.4% as many countries faced renewed outbreaks. L’Oreal’s home country of France is going through its third lockdown with non-essential stores shut.

此外，欧莱雅在北美市场的利润也有上升，这些积极消息都是美妆护肤品行业回暖的信号。反倒是欧莱雅总部所在的欧洲，情况不甚乐观。由于新一轮的“封锁抗疫”政策，欧莱雅欧洲市场一季度的营收缩水2.4%.

There are early signs that show how a successful vaccination drive can be linked to a rebound, with Israel showing strong demand in March, Hieronimus said.

Hieronimus表示，已有迹象显示，广泛的成功疫苗接种可与经济复苏联系起来，例如，以色列市场在三月份就表现出了明显的需求。

Overall, the company’s sales climbed 10% on a comparable basis to 7.6 billion euros ($9.1 billion) in the first quarter, outperforming the overall beauty market, according to Jean-Paul Agon.Analysts were expecting revenue of almost 7.7 billion euros.

欧莱雅集团总裁Jean-Paul Agon表示，总体来看，欧莱雅集团一季度销售业绩增长10%，营收规模达到76亿欧元（人民币593.4亿元），优于同行业平均水平。